@article{
  author = {Samadi, M., Ziaei, Z.},
  title = {Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions},
  journal = {Jounal of Marketing Management},
  year = {2010},
  volume = {5},
  number = {1},
  pages = {69-92},
  doi = {}
}