@article{
  author = {Heidarzadeh, K., Zandehesami, H., Ghafelehbashi, S. S.},
  title = {Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions},
  journal = {Jounal of Marketing Management},
  year = {2010},
  volume = {5},
  number = {2},
  pages = {21-55},
  doi = {}
}