TY - JOUR AU - Farhangi, A. A. AU - Hasanqolipour, T. AU - Mozaffari, A. AU - Rashidi, E. TI - Developing a Model of Target Market Selection for Movie Products JO - Jounal of Marketing Management VL - 7 IS - 3 SP - 17 EP - 38 PY - 2012 DO - ER -