TY  - JOUR
AU  - Heidarzadeh, K.
AU  - Motamedi, N.
TI  - Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases
JO  - Jounal of Marketing Management
VL  - 2
IS  - 1
SP  - 17
EP  - 33
PY  - 2007
DO  - 
ER  -