TY  - JOUR
AU  - Nayebzadeh, Sh.
AU  - Shahbazi, P.
TI  - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship
JO  - Jounal of Marketing Management
VL  - 8
IS  - 4
SP  - 15
EP  - 26
PY  - 2014
DO  - 
ER  -