%0 Journal Article
%A Nayebzadeh, Sh., Shahbazi, P.
%T The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship
%J Jounal of Marketing Management
%V 8
%N 4
%P 15-26
%D 2014
%R 
%U https://sanad.iau.ir/fa/Article/811730