TY - JOUR AU - Hozouri, Somayeh AU - Abdolvand, mohamad ali AU - Heidarzadeh, Kambiz AU - Khunsiavash, Mohsen TI - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory) JO - Jounal of Marketing Management VL - 19 IS - 3 SP - 1 EP - 11 PY - 2024 DO - ER -