@article{ author = {Hozouri, Somayeh, Abdolvand, mohamad ali, Heidarzadeh, Kambiz, Khunsiavash, Mohsen}, title = {Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory)}, journal = {Jounal of Marketing Management}, year = {2024}, volume = {19}, number = {3}, pages = {1-11}, doi = {} }