@article{ author = {lazar, farinoosh}, title = {Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)}, journal = {Jounal of Marketing Management}, year = {2023}, volume = {18}, issue = {2}, pages = {193-211}, doi = {10.30495/jomm.2023.73064.2039}, url = {https://sanad.iau.ir/fa/Article/811656} }