TY - JOUR AU - lazar, farinoosh TI - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences) JO - Jounal of Marketing Management VL - 18 IS - 2 SP - 193 EP - 211 PY - 2023 DO - 10.30495/jomm.2023.73064.2039 ER -