@article{
  author = {Dabiri fard, Ariana, Rahimi baghmalek, Jahanbakhsh},
  title = {Gap analysis of artificial intelligence deployment in advertising and marketing companies in Iran using the combined approach of ANP and DEMATEL},
  journal = {Jounal of Marketing Management},
  year = {2025},
  volume = {19},
  issue = {4},
  pages = {107-128},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/811627}
}