TY  - JOUR
AU  - Dabiri fard, Ariana
AU  - Rahimi baghmalek, Jahanbakhsh
TI  - Gap analysis of artificial intelligence deployment in advertising and marketing companies in Iran using the combined approach of ANP and DEMATEL
JO  - Jounal of Marketing Management
VL  - 19
IS  - 4
SP  - 107
EP  - 128
PY  - 2025
DO  - 
ER  -