%0 Journal Article
%A Dabiri fard, Ariana, Rahimi baghmalek, Jahanbakhsh
%T Gap analysis of artificial intelligence deployment in advertising and marketing companies in Iran using the combined approach of ANP and DEMATEL
%J Jounal of Marketing Management
%V 19
%N 4
%P 107-128
%D 2025
%R 
%U https://sanad.iau.ir/fa/Article/811627