@article{
  author = {Dabiri fard, Ariana, Rahimi baghmalek, Jahanbakhsh},
  title = {Gap analysis of artificial intelligence deployment in advertising and marketing companies in Iran using the combined approach of ANP and DEMATEL},
  journal = {Jounal of Marketing Management},
  year = {2025},
  volume = {19},
  number = {4},
  pages = {107-128},
  doi = {}
}