%0 Journal Article
%A khodayari, faranak, Vahabzadeh, Shadan, Rajablu,  Salumeh
%T The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
%J Jounal of Marketing Management
%V 18
%N 1
%P 45-57
%D 2023
%R 10.30495/jomm.2022.68062.1946
%U https://sanad.iau.ir/fa/Article/811583