mohammadimoghadam, marjan, mirfakhradini, seyed heydar, nayebzadeh, shahnaz. “Evaluation and analysis of performance quality of bank branches using content analysis and decision-making methods with multiple criteria in a fuzzy environment (Case study: Refah Bank) .” Jounal of Marketing Management, vol. 20, no. 3, 2025, pp. 15-34. 10.30495/jomm.2022.68409.1955