MOHSENIMEHR, KUMARS, budaghi khaje nobar, hossain. Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations). Jounal of Marketing Management. 2023;18(2):87-112. 10.30495/jomm.2023.68874.1964