%0 Journal Article
%A khodayari, faranak, kh, بهزاد
%T The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company)
%J Jounal of Marketing Management
%V 17
%N 3
%P 17-39
%D 2022
%R 10.30495/jomm.2022.64206.1882
%U https://sanad.iau.ir/fa/Article/811534