@article{
  author = {merikh nejad asl, aida, Heidarzadeh, Kambiz, Mohtaram, Rahim},
  title = {Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach},
  journal = {Jounal of Marketing Management},
  year = {2020},
  volume = {15},
  number = {1},
  pages = {1-14},
  doi = {}
}