@article{ author = {keymasi, masoud, Anusheh, Mazdak, assadzade, vahide}, title = {Semiotics of verbal rhetoric in print advertising - Case study}, journal = {Jounal of Marketing Management}, year = {2019}, volume = {14}, issue = {4}, pages = {41-56}, doi = {}, url = {https://sanad.iau.ir/fa/Article/811197} }