@article{
  author = {Mosavi, Seyyed Alireza},
  title = {Investigate the role of brand charm (Case Study: Sky Airways)},
  journal = {Jounal of Marketing Management},
  year = {2018},
  volume = {13},
  issue = {2},
  pages = {55-66},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/811165}
}