%0 Journal Article
%A Dehbini, Niousha, Haghighi, Mohammad, Gholami, Abdolkhalegh
%T Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
%J Jounal of Marketing Management
%V 12
%N 3
%P 35-57
%D 2017
%R 
%U https://sanad.iau.ir/fa/Article/811047