TY  - JOUR
AU  - Daneshian, Marjan
AU  - Nayebzadeh ,  Shahnaz
AU  - Moien Addin, Mahmoud
AU  - Eghbali, Akram
TI  - The Effect of Brand Personality and Brand Image on Word of Mouth
JO  - Jounal of Marketing Management
VL  - 11
IS  - 3
SP  - 1
EP  - 25
PY  - 2016
DO  - 
ER  -