TY  - JOUR
AU  - Mortezazadeh, Afshin
AU  - Nayebzadeh, Shahnaz
AU  - Sadeghiyan, Abolfazl
TI  - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
JO  - Jounal of Marketing Management
VL  - 11
IS  - 2
SP  - 37
EP  - 48
PY  - 2016
DO  - 
ER  -