@article{
  author = {Mortezazadeh, Afshin, Nayebzadeh, Shahnaz, Sadeghiyan, Abolfazl},
  title = {The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)},
  journal = {Jounal of Marketing Management},
  year = {2016},
  volume = {11},
  number = {2},
  pages = {37-48},
  doi = {}
}