TY  - JOUR
AU  - haji hoseini, effat
AU  - eivazi heshmat, ali asghar
TI  - The impact of marketing activities on service brand equity: The mediating role of evoked experience
JO  - Jounal of Marketing Management
VL  - 12
IS  - 4
SP  - 89
EP  - 103
PY  - 2018
DO  - 
ER  -