@article{
  author = {haji hoseini, effat, eivazi heshmat, ali asghar},
  title = {The impact of marketing activities on service brand equity: The mediating role of evoked experience},
  journal = {Jounal of Marketing Management},
  year = {2018},
  volume = {12},
  number = {4},
  pages = {89-103},
  doi = {}
}