@article{ author = {khodayari, faranak, khodayari, behnaz, sheikhlar, leyla}, title = {The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)}, journal = {Jounal of Marketing Management}, year = {2020}, volume = {15}, issue = {3}, pages = {1-14}, doi = {}, url = {https://sanad.iau.ir/fa/Article/810781} }