%0 Journal Article
%A khodayari, faranak, khodayari, behnaz, sheikhlar, leyla
%T The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
%J Jounal of Marketing Management
%V 15
%N 3
%P 1-14
%D 2020
%R 
%U https://sanad.iau.ir/fa/Article/810781