@article{ author = {Salaripour, Aliakbar, Hamidi, Arman, Nouripour Sadhi, Mohammad, Maqrour Porkar Abatari, Mohammad Hossein, Khani Kolsarki, Erfan}, title = {The Role of Native and Local Identity in Promoting Creative City Branding (Case Study: Rasht City)}, journal = {Hoviatshahr}, year = {2024}, volume = {17}, number = {3}, pages = {51-64}, doi = {10.71793/hoviatshahr.2023.795188} }