TY  - JOUR
AU  - Naalchi Kashi, Alireza
AU  - Parvizinia, Elnaz
TI  - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
JO  - Entrepreneurship Knowledge
VL  - 4
IS  - 2
SP  - 
EP  - 
PY  - 2024
DO  - 
ER  -