@article{ author = {daneshmand, behnaz, Haghighi, Mohammad, zarei, Azim, shojaei, golnar}, title = {Designing a model for surviving and strengthening the hotel brand in the tourism industry with future studies approach through Grounded Theory (case Study: Selected 4 and 5 star hotels in Mashhad)}, journal = {Future study Management}, year = {2022}, volume = {33}, issue = {128}, pages = {0-0}, doi = {10.30495/jmfr.2022.21092}, url = {https://sanad.iau.ir/fa/Article/786059} }