TY - JOUR AU - daneshmand, behnaz AU - Haghighi, Mohammad AU - zarei, Azim AU - shojaei, golnar TI - Designing a model for surviving and strengthening the hotel brand in the tourism industry with future studies approach through Grounded Theory (case Study: Selected 4 and 5 star hotels in Mashhad) JO - Future study Management VL - 33 IS - 128 SP - 0 EP - 0 PY - 2022 DO - 10.30495/jmfr.2022.21092 ER -