@article{ author = {Jabbari , Fateme, ahmadi, majid}, title = {Evaluating the Link Between Artificial Intelligence and Psychological Dimensions in Digital Marketing: Analyzing the Effects of Artificial Intelligence, Materialism, and Self-Esteem on Word-of-Mouth Advertising.}, journal = {مدیریت نوآفرینی}, year = {2025}, volume = {5}, number = {2}, pages = {1-18}, doi = {} }