@article{
  author = {Mojtabaei, Ali, Fattahi, Majid},
  title = {Gamification in Marketing, Increasing Engagement, Interaction, and Customer Retention in Telecommunications Companies},
  journal = {مدیریت نوآفرینی},
  year = {2025},
  volume = {5},
  number = {2},
  pages = {35-48},
  doi = {}
}