@article{ author = {Zaretalab, Arash, Arezoo, Ghasemi}, title = {The impact of digital marketing on marketing performance considering the mediating role of digital transformation and marketing capabilities in the fashion and apparel industry}, journal = {Journal of Business Management and Information Science}, year = {2024}, volume = {2}, issue = {3}, pages = {65-80}, doi = {}, url = {https://sanad.iau.ir/fa/Article/1214948} }