@article{
  author = {Zaretalab, Arash, Arezoo, Ghasemi},
  title = {The impact of digital marketing on marketing performance considering the mediating role of digital transformation and marketing capabilities in the fashion and apparel industry},
  journal = {Journal of Business Management and Information Science},
  year = {2024},
  volume = {2},
  number = {3},
  pages = {65-80},
  doi = {}
}