@article{ author = {Yazdani, Navid, Veisi, Korosh, نصیرزاده, عبدالمهدی, Aliabadi, Samira}, title = {Designing a Structural Equation Model of the Factors Influencing Guerrilla Marketing in the Iranian Bodybuilding and Fitness Federation}, journal = {Knowledge Management in Sport Journal}, year = {2025}, volume = {5}, number = {2}, pages = {-}, doi = {} }