TY - JOUR AU - Rahnama, Sepahdar AU - Zendehdel, Marzyeh AU - Moazen Jamshidi, Mir Hadi TI - Presenting a Consumer Behavior Model Based on User-Generated Content (UGC) on Social Networks JO - Journal of Management and Sustainable Development Studies VL - 4 IS - 4 SP - 137 EP - 165 PY - 2025 DO - 10.71572/msds.2025.1198944 ER -