TY  - JOUR
AU  - Farsiani, Hossein
AU  - Mehrani, Hormoz 
AU  - mohammadian saravi, mohsen
AU  - Saeednia, Hamidreza 
TI  - investigation of the relationship between consequences of the sensory branding and  change of customers' behavior in the industrial markets of disinfectants
JO  - Behavioral Studies in Management
VL  - 16
IS  - 41
SP  - 50
EP  - 71
PY  - 2025
DO  - 
ER  -