%0 Journal Article
%A Farsiani, Hossein, Mehrani, Hormoz , mohammadian saravi, mohsen, Saeednia, Hamidreza 
%T investigation of the relationship between consequences of the sensory branding and  change of customers' behavior in the industrial markets of disinfectants
%J Behavioral Studies in Management
%V 16
%N 41
%P 50-71
%D 2025
%R 
%U https://sanad.iau.ir/fa/Article/1198346