@article{
  author = {vazifehdust, hossein, asvadi, ghazaleh, روستا, علیرضا, Jaafari, Parivash},
  title = {The role of Fintech in the transformation of customer orientation in the Iranian banking industry },
  journal = {Journal of Interdisciplinary Studies in Marketing Management},
  year = {2025},
  volume = {3},
  number = {4},
  pages = {23-43},
  doi = {}
}