@article{ author = {niki esfahlan, hakimeh, MEHDIZADEH, SIAMAK, Hatefi Oskue, Ramin}, title = {The impact of customer perceived value on intention to buy from Okala and Basalam online marketplaces}, journal = {Journal of Business Analysis}, year = {2025}, volume = {1}, number = {1}, pages = {22-52}, doi = {} }