%0 Journal Article
%A zolfaghar Dehnavi, Hoseen, mohammad zade vashan, mehdi, hakimpor, hasan, rezaee far, hamid
%T Designing a brand credit model in the banking industry based on  Grounded Theory
%J Journal of Operations Management
%V 3
%N 11
%P 156-180
%D 2025
%R 
%U https://sanad.iau.ir/fa/Article/1125421