%0 Journal Article %A mahmudpur, nahid, Rostamzadeh Ganji, ٍEsmaeel , mahammad zade, saeid %T Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province) %J New Approaches in Public Administration %V 1 %N 2 %P 56-78 %D 2024 %R https://doi.org/10.71815/jnapa.2024.1120160 %U https://sanad.iau.ir/fa/Article/1120160