@article{ author = {Nematizadeh, Sina, Fatehi, Sajjad, حیدری, سید عباس}, title = {Presenting emotional branding model in consumer purchase decision with green packaging approach}, journal = {Journal of Interdisciplinary Studies in Marketing Management}, year = {2025}, volume = {3}, issue = {3}, pages = {18-39}, doi = {}, url = {https://sanad.iau.ir/fa/Article/1120122} }