@article{
  author = {Nematizadeh, Sina, Fatehi, Sajjad, حیدری, سید عباس},
  title = {Presenting emotional branding model in consumer purchase decision with green packaging approach},
  journal = {Journal of Interdisciplinary Studies in Marketing Management},
  year = {2025},
  volume = {3},
  number = {3},
  pages = {18-39},
  doi = {}
}