TY - JOUR AU - atashi, mehrad AU - nikbakhsh, Reza AU - farahani, abolfazl AU - amirtash, alimohammad AU - safaniya, alimohammad TI - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption JO - Sport Sciences Quarterly VL - 15 IS - 50 SP - 13 EP - 34 PY - 2023 DO - ER -