@article{ author = {atashi, mehrad, nikbakhsh, Reza, farahani, abolfazl, amirtash, alimohammad, safaniya, alimohammad}, title = {The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption}, journal = {Sport Sciences Quarterly}, year = {2023}, volume = {15}, number = {50}, pages = {13-34}, doi = {} }