@article{
  author = {shirazian, zahra},
  title = {Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement},
  journal = {Journal of Business Management},
  year = {2019},
  volume = {11},
  issue = {44},
  pages = {233-256},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/1069505}
}